top of page

XL AXIATA

Explor Endless Possibilities.

CHALLENGE: A growing and relatively young population with rising disposable income make Indonesia a highly attractive country for telecommunication services. XL Axiata, the 3rd largest Indonesia's carrier, were contemplating a radical new approach for growth and customer loyalty to the +50 million potential young indonesia's customers.

SOLUTIONS: 

We transformed outdated 25+ customer service outlets into a state-of-the-art Digital Experience Center in Jakarta, the capital city of Indonesia, exciting immersive digital lifestyle experience. It's the first of its kind, we called it XL Xplor, explore endless possibilities. From an inspiring lifestyle staging store concept, people are engaged through impeccably designed moments of surprise and delight.

Offering three experience paths to learn, work, and play, the center invites guests into a greater understanding of XL Axiata's role in shaping Indonesia's digital mobile lifestyle.

RESULTS: 

Since the transformation launch in 2015, XL Axiata has steadily brought this strategy to life at every brand touch point. The comprehensive brand program extends from positioning, messaging and communications to research, brand identity and retail design, and customer experience.

The company has gained 50% customers in the quarter following the announcement of its XL Xplor retail strategy, the largest customer growth in 3 years. Store transformations are still going and expand into +110 outlets across Indonesia.

XL_Xplor_moodboard-100.jpg
XL_Xplor_ID_beforeafter-100.jpg
XL_Xplor_ID_colors-100.jpg
XL_Xplor_mobile-100.jpg
XL_Xplor_storefront-100.jpg
XL_Xplor_Store_3D_Interior-100.jpg
XL_Xplor_HangingCabinet-100.jpg
XL_Xplor_graphics-100.jpg
XL_Xplor_Ads_Unifrom-100.jpg
XL_Xplor_photos-100.jpg
XL_Xplor_ads.png

 

 

Scope: Retail Analytics, Business Development, Client Relations, Brand Audit, Executive Interviews, Customer Experience Research, Brand Positioning, Brand Strategy, Customer Segmentation, Marketing Communication Strategy, Brand Story, Creative Direction, Logo Redesign, Brand Guideline, Advertising Guideline, Marketing Material Design, Collateral, Badge ID, Color Template, Typography, Digital Media Campaign, Social Media, Out-of-home Media, Print, Broadcast, Multimedia, Omni-channel marketing, Naming, Nomenclature, Interior Architecture, Digtal, Telecom, ICT, Technology, Graphic Design, Retail Store, Marketing, Stationery, Merchant, In-store merchandising, creative asset , icon, ui/ux asset, brand management, training across divisions, supervision.

bottom of page